Empowering Better Health Through Technology

For over 28 years, PDHI has delivered a modular, white-label wellness platform that helps health plans, TPAs, wellness vendors, and employers assess risk, engage members, and reward healthy behavior — without the burden of building or managing technology.

Two businesswomen smiling and looking at a tablet together in a modern office.

Our Mission— Make Population
Health Simpler and Smarter

Our Story

Founded in 1997, PDHI began as a pioneer in digital health assessments and has grown into a full-service platform supporting more than 650 active programs and over 22 million lives. With decades of proven success, we've become a trusted enterprise technology partner to health plans, TPAs, wellness vendors, and employer groups across the country.

Our evolution reflects the ever-changing needs of the healthcare industry — keeping pace with technology while staying true to our core focus: helping organizations assess risk, engage members, and reward healthy behavior without the burden of building or managing technology.

Digital wellness platform dashboard showing health assessment progress, rewards, action plans, step tracking, and program insights.

Two people sitting close together indoors, holding a tablet device. One person wears a gray sweater, and the other wears a dark blue top with a striped shirt underneath.

Our Vision

We've seen how complex health and wellness programs can become. Fragmented systems, manual workflows, and limited personalization get in the way of meaningful results.PDHI's vision is to help our clients identify health risks, engage members, and reward healthy behavior through a configurable, modular solution that integrates directly into their ecosystem.

We will continue to invest in smarter tools, scalable integrations, and personalized experiences that put the power of digital health in every user's hands — wherever they are on their journey.

More Than a Platform— A Complete, Configurable Solution

At the core of PDHI’s offering is a highly secure, modular platform—built to serve the highest needs for compliance and expanding needs of wellness programs.

Four feature cards with icons and text: White-Labeled Customization, Seamless Integration, Scalable Security and Compliance, and Self-Service plus Reporting Tools.

Our Leadership

PDHI’s leadership team brings decades of healthcare and technology expertise— from healthcare technology to regulatory compliance to wellness program design and delivery— driving innovation and client success with a foundation of trust, responsiveness, and professionalism.

Jennifer Jolley

Chief Executive Officer + Co-founder

Jennifer Jolley founded PDHI in 1997; today, she oversees operations, client delivery, and organizational performance at PDHI. She brings a strong background in managing healthcare technology services and scaling client-focused teams.

Prior to founding PDHI, Jennifer served as Vice President of Client Services and Chief Operating Officer at DLB Systems, now part of eResearch Technology. She holds a B.S. in Physics and an M.S. in Materials Science from Cambridge University.

Bob Provencher

Chief Technology Officer

Bob Provencher leads PDHI’s technology strategy, platform architecture, and product development. He brings deep expertise in enterprise systems and mobile solutions, with over two decades in healthcare and security technology.

Before joining PDHI, Bob served as Senior Mobile Architect at Everyday Health and held senior leadership roles at Lumeta and Incurrent Solutions. He holds a B.S. in Computer Science from the New Jersey Institute of Technology.

Lee Penn

Chief Financial Officer

Lee Penn oversees PDHI’s financial strategy, operations, and compliance. He brings extensive experience in corporate finance, previously serving as Vice President of Finance at The S/L/A/M Collaborative.

Earlier in his career, Lee held financial leadership roles at Yale and Xerox. He holds a B.S. from Cornell University and an MBA from the University of Connecticut, and is a member of the HITRUST Business Associate Council.

Len Lucas, CISSP

Vice President of Information Security + Technology

Len Lucas leads PDHI’s information security and technology strategy, overseeing cybersecurity, infrastructure, and IT operations. As Security Officer, he is responsible for protecting sensitive data and ensuring compliance. A CISSP‑certified security leader with more than 25 years of experience, he brings a proven record of aligning technology with business goals.

Before joining PDHI, Len held leadership roles at Keystone Industries and Computer Sciences Corporation, directing global IT and cybersecurity programs in regulated and mission-critical environments. He holds a B.S. in Business Administration: Management Information Systems from Rowan University.